Renowned local haircare brand Sta-Sof-Fro has been celebrating and empowering South African women for years, providing platforms of education, expression and enlightenment. This year, the much loved household name in haircare, is turning the heat up with an all new, refreshed, never before seen opportunity for its valued customers.
Following the launch of Sta- Sof- Fro’s bold new makeover, the brand continues to break barriers and rise to the occasion, birthing the all- new Switch It Up campaign. The principles of the revived campaign are rooted in the brand purpose and previous campaign executions such as It’s On Us* and Wear You. The exciting launch of Switch It Up coincides with additional brand updates such as the newly redesigned packaging for their complete hair care range.
Switch It Up 2022
This year 50 lucky winners and their guests will be treated to a spectacular cruise on board the famous MSC Orchestra in November this year. A retreat packed with itinerary promises to be the vacation of their dreams offering relaxation, recreational summer experiences and plenty of IG worthy content. The #BestLifeIRL cruise will be hosted by media personality Rorisang Thandekiso and the face of Sta- Sof- Fro, Sibulele Sibaca- Nomnganga, spoiling winners with the ultimate girls trip to remember.
The Sta- Sof- Fro #BestlifeIRL
In July, a nation-wide competition will be open to qualifying** entrants, to stand a chance to snatch their spot on the cruise with a complimentary seat for their bestie.