Self-produced photo shoots appear to be picking up steam lately with most still on lockdown.
For their new summer campaign, the team at Savage x Fenty helped direct several photoshoots that brand ambassador conducted in their own homes.
The result is a series of images capturing the lingerie brand’s new collection inspired by elements of summer. Mixed media artist Rafatoon helped design the campaign by positioning the photos in a collage-like format over tropical prints and colours.
Brand ambassadors, influencers and other fans of the label are featured in the campaign, tapping into Rihanna’s community-based approach to her two-year-old label.
In addition, the superstar is giving everyone the chance to star in the next campaign for July.
Stay tuned to @savagexfenty on Instagram for details on how to enter.