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How Social Distancing Has Shifted Spotify Streaming

by HypeTeam
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Don’t Stand So Close To Me

 

As people around the world have increasingly moved inside over the past couple of weeks, Spotify has seen music and podcast listening change in a variety of ways.

 

For example, with fewer people streaming from their cars during their daily commutes and an increase in working from home, more people are streaming across devices like computer desktops, TVs, smart speakers, and gaming consoles. There’s also been an increase in cooking and housework-themed playlists, showing that people are primarily focusing on family and domestic tasks instead of music intended for get-togethers. Self-improvement podcasts (such as wellness and meditation) are seeing an increase as well.

 

There are other additional streaming trends on Spotify based on listening from March 19 to 25, when much of the world had committed to staying home. Yes, streaming of The Police’sDon’t Stand So Close to Me” saw more than a 135% spike in streams in recent weeks — an important reminder to keep 2 meters of distance from anyone outside your household.

 

Parents are playing music and podcasts for their children

 

Right now, parents are facing a new challenge: keeping their kids safe and entertained — and maybe even helping them learn something — while they try and get their own work done. Spotify has seen an increase in the streaming of Kids & Family content, particularly music to help kids sleep. In fact, both children’s music and classical have seen boosts over the past week.

 

Check out some of the top playlists and podcasts that parents are streaming for kids.

 

Listeners are in a more “chill” music mood

 

During this time we’ve also noticed that the songs Spotify listeners are adding to their playlists are more “chill”—meaning they’re more acoustic, less danceable, and have lower energy than songs previously added. Plus, the music tends to be more instrumental, featuring instruments rather than vocals. Looking for your own calm inspiration? Check out the many playlists on our Chill shelf.

 

Playlist collaboration and social sharing is bringing people together

 

There has also been an increase in collaborative playlists during this time frame, allowing people to connect over shared music and have virtual jam sessions together. If you didn’t know, here’s a video tutorial for creating collaborative playlists of your own so you can get started. Plus, Spotify users are sharing more content on their social networks than usual, so they can let their friends and followers know what they’re up to from afar. Learn how to share your song of the moment to Snapchat or Instagram.

 

Artists who livestream concerts are seeing a spike in listening

 

Now that live tours are postponed, many artists are staging virtual concerts online. Afterward, listeners are heading to Spotify to stream the artists—giving them a similar bump to the one artists typically see after live concerts. James Blake, Indigo Girls, Ben Gibbard, Chloe x Halle, Code Orange, and Jewel are just a few of the many artists to see spikes in streaming so far. DJ Black Coffee and DJ Shimza are some of the local DJs who have also entertained their fans virtually.

 

Podcasts and playlists are helping people keep fit and healthy

Listeners have been taking time for themselves and making their health and wellness a top priority. More people have been listening to podcasts in the Health & Fitness and Lifestyle & Health categories in the past week, with users also streaming more podcasts with the words “cooking” or “recipes” in the title or description. When it comes to playlists, users are creating and following more workout playlists than they were a month ago, and streams of running, yoga, nature sounds, and meditation playlists are up.

The songs people sing on balconies inspire streaming

 

In Italy and Spain, residents have taken to singing songs together from apartment balconies and windows, especially in honour of health care providers and first responders. Two of the songs sung in Italy have soared: streams of “Abbracciame” increased by 820% on March 13, and streams of “Azzurro” soared more than 715% on March 14. In Spain, streams of the ’80s track “Resistiré” (I Will Resist) by Duo Dinamico leapt by more than 435% starting March 15, after videos of the event started circulating on social media.

 

We’re living through uniquely challenging times. Spotify is pleased to be able to provide a little inspiration, entertainment, education and relief to help navigate the challenges posed by COVID-19. Looking for more motivational and inspirational content? Check out the Wellness hub and Chill shelf.

 

Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com – to embed Spotify into a website – right click on any playlist, go to ‘share’ and copy embed code.

 

#SpotifySouthAfrica – Facebook: @Spotify |Twitter: @SpotifySA  | Instagram: @spotify

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