Archie Basile: The man behind the “Amaroto” brand!

Big amapiano household duo Reece Madlisa and Zuma have since given amapiano artists a run for their money with the help of their talent Manager Archie Dada Basile. Archie, born and raised in small town Kagiso West of Johannesburg has managed to commercialise big names in the music industry including amaroto and Pabi Cooper.

Archie started his music journey as an artist himself, however he struggled to find a manager who could understand him and his music goals, he then saw a gap in the market to manage people just like himself, and so he did exactly that.

The artist manager’s key focuses with his artists is to protect, maintain and grow their brands to ensure their success, and as the saying goes, an artist is only as good as his or her management. Archie is also the man behind Kea Leburu who plays the role Bontle on Skeem Saam.

Throughout his journey, Archie has learned that in order to make a brand successful one has to continuously and consistently keep working hard no matter how good things seem to be going and the ability to think out of the box is crucial in ensuring that a brand is a success, this is seen through all his artists achievements in just two years.

“Follow your passion and get an education, because talent alone is not enough.” Said talent manager Archie. He has seen many instances where artists rush into signing contracts without thorough knowledge of the disadvantages and urges every aspiring artist to learn first.

For more information and news about Archie Dada Basile follow on Instagram @dada_doesthethings and Facebook @ Archie Dada Basile.

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