“Firstly, this is pretty amazing”, said Valerie, “I feel absolutely honoured. I am so blessed to be able to add this to yet another milestone in my career. Being selected as Apple Music‘s New Artist Spotlight recipient is an amazing accomplishment for me, especially being independent. I appreciate all the love towards my EP: “Therefore I am”, and I hope my music will bless and inspire everyone now more than ever.”
Valerie‘s debut EP, Therefore I Am, released independently at the end of 2019, navigates the universal themes of love, heartbreak and all the emotions in between. Her critically acclaimed debut single “Just Like The Rain” released in 2018.
A commercial model and athlete, Valerie also had a keen interest in the arts from an early age. In 2015 she was selected to represent South Africa in Florida, USA at the International Arts Talent Show, which led to a glossy feature spread in Marie Claire magazine the following year.
With her knack for weaving heartfelt narratives and fusing new and old genres, she stands at the forefront of an emerging wave of South African R&B artists, citing icons like Janet Jackson and Lauryn Hill amongst her idols and inspiration.
Apple Music’s New Artist Spotlight is a monthly artist development feature focussed on identifying, showcasing and elevating rising star talent across Africa. Each month, Apple Music’s editorial team selects an artist to promote, utilising the full extent of the platform to raise awareness of the artist. The program has been running for the past four years and the support given to artists includes main page and genre page featuring, inclusion on the global African Editor page, Beats 1 support, inclusion in top playlists including Mzansi Hits, A-List South Africa, Mzansi House, Future Hits, Mzansi Hip-Hop, New Music Daily, Rising, the brand new playlist Africa Now and more!
Past New Artist Spotlight talent includes award winning and critically acclaimed artists such as Sho Madjozi, Amanda Black, Shekhinah, Shane Eagle, Sun El Musician, The Big Hash, Simmy, Ami Faku and Elaine.
With over 60 million songs, Apple Music offers a free 3-month trial with no commitment and is ad-free. Apple Music is available on iPhone and iPad and also for download from Google Play for Android devices.